Audience
- 1 billion monthly active users
- 3 billion downloads overall
- 60% Women
- 40% men
Majority is men 16-24 years old %60 of total.
Goals
- Propose challenges to bond with your community
- Get closer to your youngers customer
- Create & share viral content
- Benefit from very high engagement rate
Tools
- TikTok Analytics
- TikTok Shopping
- TikTok Live
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